Articles

More Than Just Hoses: A Commitment to People

For Jim Lager, business has never been just about hydraulic hoses—it’s about people. Over the last decade, he has dedicated himself to helping others achieve their dreams, whether it’s through owning a business, growing professionally, or simply finding a better way forward. As the founder of American Hose Pro and Texas Hose Pro, Jim believes that problem-solving and putting people first are the real foundations of success. His businesses don’t just keep machines running; they keep people moving forward.

Jim’s journey has been anything but easy. A veteran who put himself through college, he served his country before returning to grind his way through every challenge—earning his master’s degree, becoming the face of two national franchises, and proving himself as a leader and mentor to many. He has faced highs and lows, battles and setbacks, but through it all, he remains committed to his employees and customers. He believes in giving people opportunities, seeing the best in them, and leading with humility and gratitude.

Through every challenge and every victory, Jim’s mission remains the same—to solve problems, build people up, and create opportunities. He’s still here, still pushing forward, and still dedicated to making a difference for his team and customers. Because that’s just who he is.